Designed the end-to-end experience for the Campaigns feature, resulting in a 20% user adoption rate within the first week of launch.
Designed a unified customer portal across four software brands (GiveWP, LearnDash, Kadence, and The Events Calendar), simplifying licensing and account management into a single cohesive experience.
Co-founded and led the product strategy and end-to-end design of Vendorlope, helping grow adoption to over 140+ business signups after launch.
Designed and built an AI career agent connecting career history, tailored resumes, and application tracking. Reached 90+ private-beta signups, with 58 active users in the first month.
